Open Forum 2015
“Branding Strategy in the Era of Mobile Networking”

Brand building in the interactive digital ecosystem
Dr Susanna Kwok, Assistant Professor
Department of Marketing of Hang Seng Management College

Winning in the sea of 4G mobile business
Mr Kelvin Ho, Director
Saint’s Alp Unions Limited

Introduction to “ESP Easy – Simplified Application Track” under Dedicated Fund on Branding, Upgrading and Domestic Sales (Enterprise Support Programme)
Mr Sam Lee, Senior Manager
Hong Kong Productivity Council

Brand protection for online transaction
Dr Lewis Luk, JP, Senior Associate
P C Woo & Co, Solicitors & Notaries

Cross-border e-commerce (China Market)
Mr Chois Choi, Strategic Consultant & Founder
Source Network Media Group Limited

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